Your Website and Your AI Department,
Built and Run by the Same Team
Most contractors juggle a web designer, a marketing agency, an SEO consultant, an automation vendor, and a CRM tool — and watch leads fall through the cracks between them. Full Operations replaces that mess with one system: your website, your SEO, your AI automations, and your client portal, all engineered together and managed by one team.
$5,500/mo + $7,500 setup. No long-term contract.
Why this exists
Three things never get talked to each other in most contractor tech stacks:
- 1
Your website — built by a designer who handed you a WordPress login and disappeared.
- 2
Your lead forms — submissions land in an email inbox that nobody monitors after 5 PM.
- 3
Your CRM and follow-up — a separate vendor, a separate dashboard, separate logins.
So when a homeowner submits a quote request at 9 PM on a Saturday, here's what actually happens: the form fires an email, the email sits unread until Monday, and by Monday the homeowner has already booked the next company on Google.
Full Operations fixes this by building all three layers as one system on the same infrastructure.
What you get
A custom website built on your domain
6–8 pages designed for contractor conversion: home, services (one page per service line), service-area pages for local SEO, about, contact, and a real online booking page. Built fast, hosted on dedicated infrastructure, and updated on request — no WordPress plugins, no website-builder lock-in.
Lead forms that actually do something
Every form submission — quote request, service inquiry, contact form — fires an instant SMS conversation through your AI Booking Agent. The customer gets a response in under 60 seconds, day or night. No emails to a dead inbox.
Live booking widgets on every service page
Customers don't have to call, fill out a form, or wait. They book directly into your CRM calendar from any service page, with the AI handling qualification questions in real-time.
All six automations from the Growth tier
Missed Call Text-Back, Estimate Follow-Up, 24/7 AI Booking Agent, Seasonal Campaigns, Customer Win-Back, and Review Booster — all running on the same infrastructure as your website, with one client portal to monitor everything.
Ongoing content and updates included
New service launching? Phone number changing? Photos to update? Send us a request through the portal — included in your retainer, no per-edit fees.
Technical SEO foundation
Core Web Vitals tuned to Google's 2026 thresholds (LCP <2.5s, INP <200ms, CLS <0.1), trade-specific JSON-LD schema (HVACBusiness, Plumber, or RoofingContractor — not just generic LocalBusiness), AI-readable structured data so AI Overviews and ChatGPT can cite you, and the E-E-A-T trust signals (HTTPS, real bios, license display) most contractor sites skip. Full breakdown below.
Local SEO + Google Business Profile setup
We optimize your Google Business Profile, build citation consistency across major directories, and wire your website's review schema directly into your GBP. The result: when homeowners search "HVAC near me," your business shows up properly.
Service-area landing pages
One dedicated, optimized landing page for each city or service area you cover. AI-written, locally relevant, and built to rank. If you serve 12 cities, you get 12 pages — typical contractor websites have one "service areas" list.
Monthly SEO content (2–4 AI-written blog posts)
AI-drafted, human-edited blog content based on the questions homeowners are actually searching. Topics drawn from real keyword research, optimized for local rankings, and published to your domain monthly. Builds authority and traffic over time without you writing a word.
Hosting, SSL, monitoring, and security
Dedicated server infrastructure managed via Coolify. Predictable performance, no shared-hosting slowdowns, no AWS bill surprises. We handle uptime monitoring, SSL renewal, security patches, and backups.
Quarterly performance reviews
Every 90 days we review your website analytics, automation performance, and conversion data together. We surface what's working, propose changes, and ship them.
Technical SEO foundation, broken down
Only 47% of websites pass Google's Core Web Vitals thresholds in 2026. Most contractor sites are in the failing 53% — slow on mobile, missing schema, and indistinguishable from competitors to Google's crawler. Here is exactly what we ship on launch day.
Core Web Vitals tuned to Google's 2026 thresholds
Google scores the 75th percentile of your real visitors' page experience. We build to the "good" threshold across all three metrics, on dedicated infrastructure, before launch:
Largest Contentful Paint
Interaction to Next Paint
Cumulative Layout Shift
43% of sites fail INP — the most commonly missed metric in 2026. We hit it with server-rendered SvelteKit, lazy-loaded imagery, and aggressive edge caching. The March 2026 Google core update strengthened the weight of performance in rankings, so this is a tiebreaker that's getting more decisive every quarter.
Schema markup that AI search engines actually read
Structured data is no longer just for Google. Google AI Overviews, ChatGPT, and Perplexity all rely on JSON-LD schema to extract and cite businesses. A homeowner asking "best HVAC company in [your city]" gets answered by whichever business has the cleanest structured data — not whichever has the prettiest website. We ship the full stack:
- › Trade-specific business schema —
HVACBusiness,Plumber, orRoofingContractorunder theHomeAndConstructionBusinesstype, not a genericLocalBusiness. Google understands trade context immediately. - › Service schema per service line — AC repair, drain cleaning, roof installation each get
their own
Serviceobject withserviceArea,priceRange, andOffer. - › Review and AggregateRating schema wired to your Google Business Profile, so your star rating appears in SERP snippets next to your listing.
- › FAQ schema on service pages — the questions homeowners actually ask, surfaced directly in search results before they click through.
- › NAP consistency — name, address, phone, hours, geo-coordinates, and payment methods canonical across every page so Google's entity graph never sees conflicting data.
Mobile-first because that's where your buyers are
Google indexes the mobile version of your site for rankings, and the majority of contractor searches happen on phones — homeowners typing "AC repair near me" at 9 PM on a Saturday. Every page ships with responsive layouts, 44px-minimum tap targets, click-to-call phone numbers, and a book-now button visible above the fold without scrolling. Mobile page weight stays under 1 MB on initial load, and we test on real low-bandwidth conditions, not just desktop emulators.
Crawlability and indexing set up so you never fight Google
- › Auto-generated XML sitemap with priority weighting, submitted to Google Search Console on launch.
- › Canonical tags on every page so near-identical service-area pages don't trigger duplicate-content penalties.
- › Clean, semantic URL structure (e.g.
/services/ac-repair/austin/, never/?p=147). - › Server-rendered HTML — every page is fully indexable without JavaScript, so Google's crawler reads your content immediately rather than waiting on render.
- › Robots.txt and meta-robots tags configured to keep admin pages, staging routes, and low-value pages out of the index.
- › Zero broken internal links on launch — verified with automated crawl audits before sign-off and on every content update.
Trust signals (E-E-A-T) baked in, not bolted on
Google's E-E-A-T framework — Experience, Expertise, Authoritativeness, Trustworthiness — is how rankings get tiebroken in competitive trade markets. Most contractor sites fail it because they treat trust signals as optional. We ship them on day one:
- › HTTPS across every route, on dedicated infrastructure, with auto-renewing SSL — not just the homepage.
- › A real "About" page with team bios, license numbers, insurance status, years in business, and the verifiable credentials homeowners look for before booking.
- › Privacy policy, terms of service, and contact info accessible from every page footer.
- › Optimized titles, meta descriptions, image alt text, and Open Graph / Twitter card tags on every page — table stakes that 80% of contractor sites still skip.
Most contractors pay an SEO consultant for two of these pillars and never get the rest. Full Operations ships all five on launch and maintains them as part of your retainer.
What we don't include (and why)
We're transparent about scope. The Full Operations Package includes the SEO foundations and AI-driven content production that compound rankings over time. Two things we deliberately don't include:
Link building / off-page SEO
Earning backlinks from real domains is a relationship-driven discipline, not an automation discipline. AI can draft outreach, but it can't be the relationship. If link building becomes critical for you, we'll refer you to specialists we trust.
Paid search (Google Ads, Local Service Ads)
Different budget model, different optimization cadence, different team. Not bolted onto a managed retainer well. We refer to PPC specialists when it's the right move.
What this means for you: Full Operations builds you a website that's built to be found, with content production that compounds over months. It's the right fit if you want SEO as part of an integrated system, not as a standalone discipline you manage separately.
How it's different from a typical contractor website
| Typical contractor website | SyntroAI Full Operations |
|---|---|
| Built by a designer, then handed off | Built and operated by the same team that runs your AI |
| Forms email a dead inbox | Forms fire an instant AI SMS conversation |
| "Book now" buttons go to a contact form | "Book now" actually books, into your CRM, in real-time |
| Hosting on shared GoDaddy or Bluehost | Dedicated infrastructure, monitored 24/7 |
| Edits cost $75/hr through a ticket queue | Edits included in your retainer |
| SEO promised but rarely delivered | Local landing pages and review schema built in; no PPC promises we can't keep |
| One generic "Service Areas" page listing cities | One full landing page per service area, locally optimized |
| Blog last updated 2 years ago | 2–4 AI-written, human-edited posts every month |
| No schema, no GMB optimization, "we'll get to SEO later" | Technical SEO and local SEO included from day one |
Built by a designer, then handed off
Built and operated by the same team that runs your AI
Forms email a dead inbox
Forms fire an instant AI SMS conversation
"Book now" buttons go to a contact form
"Book now" actually books, into your CRM, in real-time
Hosting on shared GoDaddy or Bluehost
Dedicated infrastructure, monitored 24/7
Edits cost $75/hr through a ticket queue
Edits included in your retainer
SEO promised but rarely delivered
Local landing pages and review schema built in; no PPC promises we can't keep
One generic "Service Areas" page listing cities
One full landing page per service area, locally optimized
Blog last updated 2 years ago
2–4 AI-written, human-edited posts every month
No schema, no GMB optimization, "we'll get to SEO later"
Technical SEO and local SEO included from day one
What we need from you to get started
- 1 Your domain name (we handle the DNS migration)
- 2 Logo, brand colors, and any photos you want featured
- 3 List of your services and service area
- 4 CRM credentials (ServiceTitan, Housecall Pro, Jobber, or whatever you use)
- 5 Your phone number, hours of operation, and brand voice notes
- 6 Examples of websites you like (and ones you don't)
Don't have everything ready? We'll build a content questionnaire and walk you through it during the AI Readiness Audit.
Timeline
- Week 1
Audit, scope, and content gathering
- Week 2–3
Website design and copywriting
- Week 4–5
Build and integration with your CRM
- Week 6
Automation deployment and end-to-end testing
- Week 7–8
Soft launch, performance tuning, and go-live
Most operators are fully live within 8 weeks of signing.
Why bundle the website with the automation?
Because the integration is the whole point. A website that captures leads but doesn't talk to your AI is just a brochure. An AI booking system that doesn't connect to your website is half a solution. When the same team builds both, every form, every button, every customer interaction runs through one connected system — and you stop losing leads in the gaps.
Pricing
+ $7,500 one-time setup.
The setup fee covers the website build itself — the 40–80 hours of design, copywriting, and integration work that happens before launch. The monthly retainer covers hosting, all six automations, ongoing content edits, monitoring, and quarterly performance reviews.
Want to see what this looks like for your specific operation? Book a paid AI Readiness Audit ($1,500, credited toward your first month if you sign).
Book Your AI Readiness Audit →FAQ
Ready to consolidate your tech stack?
Stop paying four vendors. Stop logging into five dashboards. Stop watching leads fall through the cracks between them.
$1,500 paid diagnostic. 100% credited toward your first month if you sign.